Navis One Lab is a software lab that builds and grows profitable software businesses.

Current Products

We currently operate two SaaS products:

  1. Cooby: a reputable WhatsApp sales platform with 500 customers globally including startup unicorns and institutions. Rated 4.9 stars and one of the most installed WhatsApp app on HubSpot Marketplace.

Cooby | Boost sales conversions with WhatsApp

  1. Ringo: an AI-powered business phone app for SMS and Calls where an AI agent will manage conversations and talk to customers for you.

We’re fully independent and we operate very differently from a startup. Read more below.


Table of Contents


Building a different type of company

I've built startups before. I learned that we’re not just building a product — we’re building a company!

A company that hopefully if done right, you and I would enjoy talking about. One that builds and grows beautiful products. One that proves a DIFFERENT kind of startups is possible.

What kind? The kind that grows sustainably with their customers. The one that lasts.

Instead of working "on" the business, we'll 100% work "in" the business, side by side with customers. Customers are our North Star ⭐️. Not growth at all cost. Not investors.

So as the founder, I thought it'd be worth noting a few things we're doing differently at Navis One Lab. Some of these are already in motion, others are part of our vision. We publish them publicly so you know what we stand for. And you can hold us accountable.